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Flavored like a berry lip balm I remember having when I was a kid in the 80's - I think it came free with a Strawberry Shortcake doll, maybe? (The scent creates the illusion of flavor, although the lip balm has no flavor to speak of).
80s Throwback Lip Balm Ingredients: avocado oil, beeswax, coconut oil, lanolin, candelilla wax, vitamin e (tocopherol), flavor oil (unsweetened).